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Drop in organic traffic from Google
Your website had consistent statistics for several months, or years with a constant or increasing number of visitors, month after month. But all of a sudden, you had a drop in organic Internet traffic (i.e. from search engines), of the order of 30%, 50%, or even 80% or 100%. However, you have not made any changes that could have explained this drop. What could be the reason?
Major Google search engine update:
The main reason most of the time is an update to the Google search engine core or one of its components. These are the factors that are taken into account when evaluating the value of Internet pages that will have the most impact on the indexing of your website.
You can find the latest major updates by searching for "Google Search Status Dashboard" in Google. It is especially updates related to “helpful content” that are most likely to negatively affect the position of your web pages for the keywords on which your website was well positioned. This factor has been changing recently.
Indeed, Google now uses artificial intelligence to evaluate content and know if it is of good quality. Especially if this content is recognized as useful to the user. Because of SEO, too many webmasters have optimized their website to appear among the first results of Google but with endless and insubstantial articles, which waste the Internet user's time and take away meaning and value from the search. Internet. Until now, Google used “authority”, i.e. recognition of a website using indicators such as quantity of backlinks. This is much less the case these days, an artificial intelligence based on deep learning will analyze your website to see if you have abused SEO (excessive use of keywords) without a real response to the search query. the user.
You must therefore rethink the way you design articles, investing more in the value of the content, rather than constructing texts with the implementation of keywords linked to the query. These updates do not currently give a very convincing result because many websites unrelated to the query appear or content generated by artificial intelligence is also at the top of searches while the meaning of the answers is not clear , see totally false. You can consider that your content responded much better to these answers. All is relative. It’s the search engine’s vision that matters in the end. This should evolve over time. Look at what your competitors are doing to understand what goals you should set for yourself.
Core Web Vitals:
Essential web signals also come into play. This is a rating system that evaluates the structure of your website, speed of display, mobile ergonomics, way of displaying pages, good tags used, good tags. Above all, you need to think about your website for mobile. People using their smartphones to go online only increases year after year, with sometimes more than 70% of users being on their mobile when visiting your website. You can speed up display speed by limiting the number of javascript scripts, reducing the size of your CSS sheets, using CDNs such as Cloudflare, making sure to use recent image formats (Webp) to limit image loading time. You must check that the elements (tables, graphs, images, videos) on your website do not exceed the width of the screen. You can use Google Search Console and PageSpeed Insights to find out what your levels are in terms of essential web signals.
Major Google search engine update:
The main reason most of the time is an update to the Google search engine core or one of its components. These are the factors that are taken into account when evaluating the value of Internet pages that will have the most impact on the indexing of your website.
You can find the latest major updates by searching for "Google Search Status Dashboard" in Google. It is especially updates related to “helpful content” that are most likely to negatively affect the position of your web pages for the keywords on which your website was well positioned. This factor has been changing recently.
Indeed, Google now uses artificial intelligence to evaluate content and know if it is of good quality. Especially if this content is recognized as useful to the user. Because of SEO, too many webmasters have optimized their website to appear among the first results of Google but with endless and insubstantial articles, which waste the Internet user's time and take away meaning and value from the search. Internet. Until now, Google used “authority”, i.e. recognition of a website using indicators such as quantity of backlinks. This is much less the case these days, an artificial intelligence based on deep learning will analyze your website to see if you have abused SEO (excessive use of keywords) without a real response to the search query. the user.
You must therefore rethink the way you design articles, investing more in the value of the content, rather than constructing texts with the implementation of keywords linked to the query. These updates do not currently give a very convincing result because many websites unrelated to the query appear or content generated by artificial intelligence is also at the top of searches while the meaning of the answers is not clear , see totally false. You can consider that your content responded much better to these answers. All is relative. It’s the search engine’s vision that matters in the end. This should evolve over time. Look at what your competitors are doing to understand what goals you should set for yourself.
Core Web Vitals:
Essential web signals also come into play. This is a rating system that evaluates the structure of your website, speed of display, mobile ergonomics, way of displaying pages, good tags used, good tags. Above all, you need to think about your website for mobile. People using their smartphones to go online only increases year after year, with sometimes more than 70% of users being on their mobile when visiting your website. You can speed up display speed by limiting the number of javascript scripts, reducing the size of your CSS sheets, using CDNs such as Cloudflare, making sure to use recent image formats (Webp) to limit image loading time. You must check that the elements (tables, graphs, images, videos) on your website do not exceed the width of the screen. You can use Google Search Console and PageSpeed Insights to find out what your levels are in terms of essential web signals.
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